Keep your Blog Up-to-date
Keeping your blog up-to-date will be a great help in getting your website ranked above other websites that supply the same service, particularly in the same area/region that you supply services in. Search Engines such as Google and Bing favour websites that are updated often with relevant and well written content.
Keeping a website up-to-date not only informs Google that your website is up-to-date but it also informs your customers that you are working and that the site is still in use. I've been on lots of sites and it's hard to tell whether the company is even still in business. If I am looking for a service and the website has not been updated in 5 years or I do not see any examples of recent work I look elsewhere.
Here is my blog, I try to update it at least a couple of times a month. I would not say it is well written but at least I keep it up-to-date.
Here is an example of how I write my blog articles: My Blog Article. As you can see there is not much to it and it's not very interesting but it works to help me get ranked. I simply write what I am working on and link back to services I offer and websites I have developed. So, for example, if I were a plumber I could write a quick blog highlighting the work I did that week and link back to any pages that list that service. It is also a good idea to mention the area that you work in, for example East Kilbride.
Again, write your own content, do not steal it from another website. This will get your website lowered in rankings. Search engines check for plagiarised content.
Every website I develop comes with an easy to update blog. If you are not sure how to use it, please let me know.